The importance of technology and innovation in modern law firms with Mark Tamminga

LIVE at LMA 2025 with Roy Sexton, CMO of Vedder Price

Recorded live at the 2025 LMA Annual Conference, this episode features Jason Noble in conversation with Roy Sexton, Chief Marketing Officer of Vedder Price. Known for his charisma and candor, Roy shares why storytelling and narrative memory are the secret weapons of effective legal marketing.

He reflects on his first few months at Vedder Price, how he’s building on a strong foundation to drive innovation, and why vulnerability and humor are essential leadership tools. From attorney engagement to brand transformation, Roy’s insights are as thoughtful as they are entertaining. A must-listen for anyone navigating the evolving role of marketing in law firms.