In this week’s episode of The Pursuit Desk Lee Watts, Founder and CEO of Ashby and Co. Lee Watts joins Jason Noble to discuss the importance of developing branding and identity in the legal industry.
Lee is an innovator in the legal space who helps attorneys and high-achieving professionals develop strong personal brands, design brand clarity and messaging, and create a sustainable marketing strategy to rise above the noise and make an impact.
Her mission is to help law firms and individual attorneys at these law firms develop their brand and identity. She specializes in business development plans and coaching, personal branding and visibility, messaging and copywriting, DEI, client feedback, and Interviews.
In this episode Jason and Lee discuss:
- Deciding when to start your own firm
- What is personal branding vs. firm branding
- Why your personal brand matters within your firm
- Developing your personal brand in the world of remote work and Zoom meetings
- How to achieve a successful rebrand
- Her strategy for crafting your personal experience
- What are some patterns and trends that Lee is seeing with her clients in the legal industry
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