IRVINE, CA – June 17, 2025 — ikaun, the legal industry’s most advanced platform for proposal generation and intelligent AI automation, today released its latest research, the ikaun 2025 State of Proposal Generation and Business Development in Law Firms exposing deep-rooted inefficiencies that are stalling growth and putting new business at risk across firms of all sizes, as well as an overwhelming majority of firms open to next generation AI solutions. Access to the report can be requested here.

 

Corporate legal departments are demanding faster, more tailored proposals—but most law firms are falling behind. The ikaun 2025 Proposal Generation and Business Development report, based on input from marketing, business development, and proposal professionals across Am Law 100, 200, and NLJ 500 firms, reveals a legal industry vastly dissatisfied with proposal generation tools and stuck in manual, disconnected workflows—despite mounting client pressure to move faster and deliver more customized responses.

 

The ikaun 2025 State of Proposal Generation and Business Development in Law Firms report findings paint a troubling picture:

 

• 50+% report underinvestment in proposal infrastructure impacted their ability to win new work
• Current proposal technology earned an average satisfaction rating of just 5 out of 10, while alignment with business objectives scored a disappointing 6 out of 10.
• 79% of firms still rely on mostly or entirely manual proposal processes
• 68% bypass their firm’s official tools in favor of outdated workarounds
• Over 50% cite branding and formatting as persistent challenges that slow teams down and compromise quality

• Professionals report spending more time formatting documents and hunting for past experience than crafting winning content

 

The cost of inefficiency is no longer tolerable. When more time is spent formatting than persuading, firms lose their competitive edge.

 

The good news is, the ikaun report also evidences an industry ready for change. 84% of respondents believe AI will play a significant role in proposal generation within the next three years, and the majority of firms report prioritizing centralized experience management, automated formatting, and seamless collaboration tools.

 

“The future of proposal generation is unfolding before us – and it belongs to firms who modernize fast.  ikaun is proud to helping lead that transformation across the legal industry,” said Jason Noble, Chief of Product at ikaun. “This report surfaces the voice of the professionals doing the work every day and highlights the urgency for change. We’re honored to be partners to many of these forward-facing firms as we help them transform how they compete for new work and claim their stake in the future of winning new work. We look forward to continuing the blaze a trail through our thought leadership, partnership and technology.”

 

The 2025 report is based on a national survey of marketing, business development, and proposal professionals across Am Law 100, Am Law 200, and NLJ 500 firms. Survey responses were solicited via email and social media to validated law firm professionals and LMA Annual 2025 attendees.

 

Request access to the full report here

 

About ikaun

ikaun is the AI-powered platform built to help law firms win more work. By combining intelligent content automation, configurable AI agents, and centralized experience management, ikaun empowers legal marketing and business development teams to produce high-quality proposals faster, more accurately, and with less effort. Learn more at www.ikaun.com.

 

Media Contact:
Trish Nagy
Marketing Director, ikaun
patricia.nagy@ikaun.com