Thursday, April 4th at 3:00pm | Booth #309

In 2024, marketing and business development teams are spending more time responding to more RFPs but winning less and the costs are significant:  from substantial hard costs that impact profitability, to the opportunity costs of spending insufficient focus understanding client needs because too much time is needed searching for duplicative responses and past work.

How can marketing and BD improve their win rates while also improving the profitability of each pursuit?

We invite you to join ikaun Co-Founder and Chief of Product Strategy, Jason Noble at booth #309 for a discussion on the recently released results of the ikaun 2024 RFP Impact Report on Marketing and Business Development Professionals.