A Podcast for Professional Services Business Development and Marketing
What sets top professional services business development teams apart? Discover the strategies, tactics, and tools they use to grow. Join Jason Noble as he interviews leading experts, sharing actionable advice for your growth initiatives, regardless of your business size or specialty.
From Events to Strategy: Sandra Claudio on BD, Authenticity & the Art of Integration
At LMA 2026 in New Orleans, Sandra Claudio made the case for something every BD team knows but rarely says out loud: not every RFP is worth your time — and chasing the wrong ones can actually hurt you. 🎧
Sandra is Director of BD at Ice Miller, where a team of two manages RFPs for the entire firm — responding to around 200 a year, not counting early-stage pitches. Their process is disciplined: every opportunity goes through a go/no-go evaluation before a single word gets written.
The full episode covers Sandra's entire career — from events coordinator to BD leader across four major firms — plus her take on cross-selling, lateral integration, and why authenticity was the LMA 2026 theme that actually resonated.
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Navigate the Tricky Channels: Tracy Kraft on AI, Efficiency & Staying Current
Tracy is Head of Marketing & BD at Kraft Kennedy — a firm that helps law firms navigate their most complex technology implementations. She's watched firms fall behind on technology decisions and then scramble to recover. She's also applying that same urgency to her own marketing function.
In the latest episode of The Pursuit Desk, Jason and Tracy cover how AI is changing proposal workflows at law firms and why the executive summary is still the most important page in any pitch.
At ikaun, we see the gap Tracy describes widen every year. Teams that invest in centralized experience, AI-powered proposal generation, and integrated data infrastructure now aren't just more efficient — they're positioned to win more work than the firms still catching up.
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Building the Band: How Andrew Laver is Reshaping Legal Marketing at Porzio
In legal marketing, most leaders inherit a department. Andrew Laver built one — and he did it with a very specific philosophy.
In the latest episode of The Pursuit Desk, ikaun's Jason Noble sits down with Andrew Laver, Chief Marketing and Business Development Officer at Porzio, Bromberg & Newman, for a candid conversation about what it really takes to run marketing and BD at a growing regional firm.
Andrew joined Porzio as the firm's first CMBO and built a six-person team from the ground up — designed intentionally, with overlapping skills, and a relentless focus on BD outcomesover marketing optics.
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LIVE at LMA 2025 with Roy Sexton, CMO of Vedder Price
Recorded live at the 2025 LMA Annual Conference, this episode features Jason Noble in conversation with Roy Sexton, Chief Marketing Officer of Vedder Price. Known for his charisma and candor, Roy shares why storytelling and narrative memory are the secret weapons of effective legal marketing.
He reflects on his first few months at Vedder Price, how he’s building on a strong foundation to drive innovation, and why vulnerability and humor are essential leadership tools. From attorney engagement to brand transformation, Roy’s insights are as thoughtful as they are entertaining. A must-listen for anyone navigating the evolving role of marketing in law firms.
Meet our Host
Jason Noble
Jason Noble serves as the President and Co-Founder of ikaun, an innovative platform that leverages AI for experience management tailored to law firms and professional services. With over two decades of experience in technology, he has honed his expertise in developing digital platforms, particularly in knowledge management, business development, and AI integration within the legal industry. In his role at ikaun, he leads product strategy and innovation, focusing on automating the collection of experience data to enhance marketing efforts and boost proposal success rates.
Prior to establishing ikaun, Noble held the position of Vice President at Neudesic's Digital Innovation Group for nearly 20 years. His work there emphasized SharePoint solutions, cloud computing, and business intelligence. Noble is recognized for his ability to implement effective knowledge management strategies, aiding firms in identifying expertise to elevate client service. He is also a sought-after speaker on subjects such as Generative AI in legal marketing and improving RFP efficiency.
Discover Podcast Episodes
You'll hear exclusive interviews with the world's leading business development and marketing experts.
Elevate your Business Development Team with Heather Ritchie
In this week’s episode of The Pursuit Desk features Heather Ritchie, Chief Knowledge and Business Development Officer at Hicks Morley joins Jason Noble to discuss leveraging firm knowledge to improve operations and service delivery.
Heather Ritchie has decades of experience working in the legal industry, starting with her experience practicing law. After going back to school to study information studies, she became interested in database design and architecture.
How to Leverage Your Firm’s Data with Jonathan Oeler
In this week’s episode of The Pursuit Desk features Jonathan Oeler, Senior Manager of IT and Development at Reed Smith joins Jason Noble to discuss solution development in legal applications and how it can help your marketing and business development teams.
Jon Oeler has been working in big law for over 16 years, specifically in development where he has worked on projects such as intranet extranet systems, legal review systems, matter management and experience systems, and everything in between.
Optimizing Business Development and Marketing Workflows with Joshua Fireman
In this week’s episode of The Pursuit Desk features Joshua Fireman, founder and president of Fireman & Company, joins Jason Noble to discuss the activities that result in optimizing your bd and marketing workflows.
Joshua has over 20 years of experience in knowledge management in the legal space. Joshua has a background in legal with a law degree and practiced law with two of north Americas largest law firms before founding Fireman and Company
What our listeners say
This podcast cuts through the noise. Every episode feels like a masterclass in how modern firms actually win business.
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“Finally, something that speaks the language of legal and professional services without overcomplicating it. Sharp, practical, and relevant.”
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"I’ve begun to set aside dedicated time for each new episode. The insights I gain are not only valuable but also immediately applicable to enhancing our approach to proposals and enriching our client conversations."
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"The combination of captivating storytelling and strategic insights creates an experience that is truly engaging. You initially arrive for the compelling narratives, but you find yourself sticking around for the valuable insights that follow."
"What I appreciate the most is the genuine honesty. It’s not bogged down by heavy theories—instead, it features real operators who openly share what truly works in practice."
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"Each episode presents at least one insightful idea that you can readily implement in your own life. This is a remarkable find in the current content landscape, where such gems are becoming increasingly rare."
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"Ikaun's podcast truly feels like an exclusive invitation to eavesdrop on conversations that are typically off-limits. With a lineup of thoughtful and engaging guests, it delivers rich insights without any unnecessary fluff."
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FAQs
Learn more about the founders and companies, from all over the world, that I’ve had the honor of working with.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
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More compelling proposals. More wins. Fully managed, white glove delivery.
