At LMA 2024 Part 2: Navigating the Data Revolution: Insights from Holland & Knight’s, Jason Kennedy

This podcast features Jason Noble, Founder and Chief of Product Strategy at ikaun, and Jason Kennedy, Intelligence Solutions Manager for Holland & Knight in Nashville. In this episode, they delve into Kennedy's background transitioning from the vendor side to in-house roles within law firms, particularly focusing on legal marketing.

Kennedy shares insights into the evolving landscape of data-driven decision-making within legal marketing departments and the challenges and opportunities associated with it. He discusses his upcoming role at Holland & Knight, where he will be leading the data team to build an ecosystem for querying data and generating actionable insights for various stakeholders within the firm.

Throughout the conversation, they explore the importance of understanding firm goals, building relationships, and leveraging technology to streamline processes and enhance decision-making.