From Go/No-Go to Gold: Carling Futvoye on Proposal Strategy, Storytelling, and Smart Use of AI

In this episode of The Pursuit Desk, Jason Noble chats with Carling Futvoye, Senior Proposal and Experience Manager at Stinson LLP, about what makes proposals truly stand out—and what still gets in the way.

Carling shares how a thoughtful go/no-go process helps her team stay focused, how her creative writing background informs her approach to RFP responses, and why storytelling isn’t fluff—it’s what wins. She also talks candidly about collaborating with attorneys, tracking wins and losses (hello, spreadsheets), and the role AI plays in saving time without sacrificing accuracy.

Whether you're wrangling panel RFPs, navigating attorney preferences, or trying to inject more humanity into your executive summaries, this episode is packed with practical insight and a few good laughs.