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At LMA: The Impact of RFPs on Marketing and BD and the Pursuit of Winning More
Thursday, April 4th at 3:00pm | Booth #309
In 2024, marketing and business development teams are spending more time responding to more RFPs but winning less and the costs are significant: from substantial hard costs that impact profitability, to the opportunity costs of spending insufficient focus understanding client needs because too much time is needed searching for duplicative responses and past work.
How can marketing and BD improve their win rates while also improving the profitability of each pursuit?
We invite you to join ikaun Co-Founder and Chief of Product Strategy, Jason Noble at booth #309 for a discussion on the recently released results of the ikaun 2024 RFP Impact Report on Marketing and Business Development Professionals.
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Download the ikaun 2024 RFP Impact Report for Marketing and Business Development
We were thrilled to release the results of our 2024 RFP Impact Report. The Report demonstrates many key factors including the average win rates of firms, how marketing teams are spending their time in RFPs (and where it is being wasted) as well as the typical cost to the firm. Download your copy here!
