A Podcast for Professional Services Business Development and Marketing
What sets top professional services business development teams apart? Discover the strategies, tactics, and tools they use to grow. Join Jason Noble as he interviews leading experts, sharing actionable advice for your growth initiatives, regardless of your business size or specialty.
LIVE at LMA 2025 with Roy Sexton, CMO of Vedder Price
Recorded live at the 2025 LMA Annual Conference, this episode features Jason Noble in conversation with Roy Sexton, Chief Marketing Officer of Vedder Price. Known for his charisma and candor, Roy shares why storytelling and narrative memory are the secret weapons of effective legal marketing.
He reflects on his first few months at Vedder Price, how he’s building on a strong foundation to drive innovation, and why vulnerability and humor are essential leadership tools. From attorney engagement to brand transformation, Roy’s insights are as thoughtful as they are entertaining. A must-listen for anyone navigating the evolving role of marketing in law firms.
Meet our Host
Jason Noble
Jason Noble serves as the President and Co-Founder of ikaun, an innovative platform that leverages AI for experience management tailored to law firms and professional services. With over two decades of experience in technology, he has honed his expertise in developing digital platforms, particularly in knowledge management, business development, and AI integration within the legal industry. In his role at ikaun, he leads product strategy and innovation, focusing on automating the collection of experience data to enhance marketing efforts and boost proposal success rates.
Prior to establishing ikaun, Noble held the position of Vice President at Neudesic's Digital Innovation Group for nearly 20 years. His work there emphasized SharePoint solutions, cloud computing, and business intelligence. Noble is recognized for his ability to implement effective knowledge management strategies, aiding firms in identifying expertise to elevate client service. He is also a sought-after speaker on subjects such as Generative AI in legal marketing and improving RFP efficiency.
Discover Podcast Episodes
You'll hear exclusive interviews with the world's leading business development and marketing experts.
At LMA with Lane Powell's Kirstin Rojo: “What tasks would you eliminate if your department was handed a time machine?”
We're live at LMA! Join Jason Noble as he sits down with Lane Powell Business Development Manager, Kirstin Rojo as they discuss the conference, marketing and BD pressure points at Lane Powell, and Kirstin answers which tasks she would like to eliminate from her workflow — for good.
Leveraging Firm Experience to Better Win New Business with Katie Munroe
When Katie Munroe first arrived from Covington & Burlington in her new role as Chief Marketing Officer for Zuckerman Spaeder, her top priority was bringing in new business as well as expanding existing business by better understanding the firm’s clients and better positioning each lawyer for success.
The challenges she faced, however, are ones with which many firms struggle including the challenges of maintaining accurate records of lawyers’ experience, and how to improve efficiency and security when experience data is managed with Microsoft tools such as Excel.
Tune into this episode to learn about the detailed process discipline Katie brought to Zuckerman, how she measures success of those processes, and the tangible business benefits she is seeing flow through the firm by adopting ikaun’s experience management technology.
The importance of technology and innovation in modern law firms with Mark Tamminga:
On the latest episode of The Pursuit Desk podcast, Chief of Product Strategy, Jason Noble, sits down with former Partner and Leader of Innovation Initiatives for Gowling WLG, Mark Tamminga.
Mark was significantly involved in Gowling’s innovation initiatives for over twenty years, from the days of early document assembly, DOS and SQL challenges until his role as an innovation leader became more formalized in 2008.
In this recent episode of The Pursuit Desk, Mark and Jason have a wide conversation about how Gowling sought to surface the experience and expertise of the firm’s 4,000+ professionals post-merger, not only to be able to sell the firm’s expertise better, but to expose relationships that would substantially improve firm culture.
What our listeners say
This podcast cuts through the noise. Every episode feels like a masterclass in how modern firms actually win business.
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“Finally, something that speaks the language of legal and professional services without overcomplicating it. Sharp, practical, and relevant.”
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"I’ve begun to set aside dedicated time for each new episode. The insights I gain are not only valuable but also immediately applicable to enhancing our approach to proposals and enriching our client conversations."
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"The combination of captivating storytelling and strategic insights creates an experience that is truly engaging. You initially arrive for the compelling narratives, but you find yourself sticking around for the valuable insights that follow."
"What I appreciate the most is the genuine honesty. It’s not bogged down by heavy theories—instead, it features real operators who openly share what truly works in practice."
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"Each episode presents at least one insightful idea that you can readily implement in your own life. This is a remarkable find in the current content landscape, where such gems are becoming increasingly rare."
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"Ikaun's podcast truly feels like an exclusive invitation to eavesdrop on conversations that are typically off-limits. With a lineup of thoughtful and engaging guests, it delivers rich insights without any unnecessary fluff."
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FAQs
Learn more about the founders and companies, from all over the world, that I’ve had the honor of working with.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
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More compelling proposals. More wins. Fully managed, white glove delivery.
