A Podcast for Professional Services Business Development and Marketing
What sets top professional services business development teams apart? Discover the strategies, tactics, and tools they use to grow. Join Jason Noble as he interviews leading experts, sharing actionable advice for your growth initiatives, regardless of your business size or specialty.
LIVE at LMA 2025 with Roy Sexton, CMO of Vedder Price
Recorded live at the 2025 LMA Annual Conference, this episode features Jason Noble in conversation with Roy Sexton, Chief Marketing Officer of Vedder Price. Known for his charisma and candor, Roy shares why storytelling and narrative memory are the secret weapons of effective legal marketing.
He reflects on his first few months at Vedder Price, how he’s building on a strong foundation to drive innovation, and why vulnerability and humor are essential leadership tools. From attorney engagement to brand transformation, Roy’s insights are as thoughtful as they are entertaining. A must-listen for anyone navigating the evolving role of marketing in law firms.
Meet our Host
Jason Noble
Jason Noble serves as the President and Co-Founder of ikaun, an innovative platform that leverages AI for experience management tailored to law firms and professional services. With over two decades of experience in technology, he has honed his expertise in developing digital platforms, particularly in knowledge management, business development, and AI integration within the legal industry. In his role at ikaun, he leads product strategy and innovation, focusing on automating the collection of experience data to enhance marketing efforts and boost proposal success rates.
Prior to establishing ikaun, Noble held the position of Vice President at Neudesic's Digital Innovation Group for nearly 20 years. His work there emphasized SharePoint solutions, cloud computing, and business intelligence. Noble is recognized for his ability to implement effective knowledge management strategies, aiding firms in identifying expertise to elevate client service. He is also a sought-after speaker on subjects such as Generative AI in legal marketing and improving RFP efficiency.
Discover Podcast Episodes
You'll hear exclusive interviews with the world's leading business development and marketing experts.
Creating your personal brand in the legal world with Lee Watts
In this week’s episode of The Pursuit Desk Lee Watts, Founder and CEO of Ashby and Co. Lee Watts joins Jason Noble to discuss the importance of developing branding and identity in the legal industry.
Lee is an innovator in the legal space who helps attorneys and high-achieving professionals develop strong personal brands, design brand clarity and messaging, and create a sustainable marketing strategy to rise above the noise and make an impact.
Her mission is to help law firms and individual attorneys at these law firms develop their brand and identity. She specializes in business development plans and coaching, personal branding and visibility, messaging and copywriting, DEI, client feedback, and Interviews.
Uncovering the business and technology side of Legal with Michael Warren
In this week’s episode of The Pursuit Desk Michael Warren, VP Client Development & Intake Practice at Wilson Allen, joins Jason Noble to discuss the business and technology side of the legal industry.
With years of experience in the legal industry, Michael is a notable consultant and well-known entrepreneur after starting his consulting firm, Stanton Allen, which later merged with Wilson Legal Solutions to become Wilson Allen.
Michael started his career in legal data, and has worked with smaller firms, global conglomerates, and everything in between. What he observed is that most firms have the same challenges with data.
How small firms can approach experience management problems with Kalisha Crawford
Jason meets with Kalisha Crawford, Director Of Marketing & Business Development at Ropers Majeski. With her experience working with firms of different sizes, they discuss how she brings big firm processes and perspectives into the mid-sized market.
Kalisha provides a diverse background with her experience with both large conglomerate firms and small to mid size firms. This experience allows her to bring a unique perspective, one that will be discussed in depth in this episode. She has focused on bringing big firm processes and perspectives into the mid-market.
What our listeners say
This podcast cuts through the noise. Every episode feels like a masterclass in how modern firms actually win business.
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“Finally, something that speaks the language of legal and professional services without overcomplicating it. Sharp, practical, and relevant.”
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"I’ve begun to set aside dedicated time for each new episode. The insights I gain are not only valuable but also immediately applicable to enhancing our approach to proposals and enriching our client conversations."
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"The combination of captivating storytelling and strategic insights creates an experience that is truly engaging. You initially arrive for the compelling narratives, but you find yourself sticking around for the valuable insights that follow."
"What I appreciate the most is the genuine honesty. It’s not bogged down by heavy theories—instead, it features real operators who openly share what truly works in practice."
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"Each episode presents at least one insightful idea that you can readily implement in your own life. This is a remarkable find in the current content landscape, where such gems are becoming increasingly rare."
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"Ikaun's podcast truly feels like an exclusive invitation to eavesdrop on conversations that are typically off-limits. With a lineup of thoughtful and engaging guests, it delivers rich insights without any unnecessary fluff."
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FAQs
Learn more about the founders and companies, from all over the world, that I’ve had the honor of working with.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
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More compelling proposals. More wins. Fully managed, white glove delivery.
