A Podcast for Professional Services Business Development and Marketing
What sets top professional services business development teams apart? Discover the strategies, tactics, and tools they use to grow. Join Jason Noble as he interviews leading experts, sharing actionable advice for your growth initiatives, regardless of your business size or specialty.
LIVE at LMA 2025 with Roy Sexton, CMO of Vedder Price
Recorded live at the 2025 LMA Annual Conference, this episode features Jason Noble in conversation with Roy Sexton, Chief Marketing Officer of Vedder Price. Known for his charisma and candor, Roy shares why storytelling and narrative memory are the secret weapons of effective legal marketing.
He reflects on his first few months at Vedder Price, how he’s building on a strong foundation to drive innovation, and why vulnerability and humor are essential leadership tools. From attorney engagement to brand transformation, Roy’s insights are as thoughtful as they are entertaining. A must-listen for anyone navigating the evolving role of marketing in law firms.
Meet our Host
Jason Noble
Jason Noble serves as the President and Co-Founder of ikaun, an innovative platform that leverages AI for experience management tailored to law firms and professional services. With over two decades of experience in technology, he has honed his expertise in developing digital platforms, particularly in knowledge management, business development, and AI integration within the legal industry. In his role at ikaun, he leads product strategy and innovation, focusing on automating the collection of experience data to enhance marketing efforts and boost proposal success rates.
Prior to establishing ikaun, Noble held the position of Vice President at Neudesic's Digital Innovation Group for nearly 20 years. His work there emphasized SharePoint solutions, cloud computing, and business intelligence. Noble is recognized for his ability to implement effective knowledge management strategies, aiding firms in identifying expertise to elevate client service. He is also a sought-after speaker on subjects such as Generative AI in legal marketing and improving RFP efficiency.
Discover Podcast Episodes
You'll hear exclusive interviews with the world's leading business development and marketing experts.
Improving RFP Responses with Samuel Sroka, J.D., Proposal Manager
Sam is a recipient of 2019 LMANext Fellowship for the New York City Chapter and former Executive Articles Editor of the New York International Law Review.
He is a marketing and business development professional with a legal background, including four years in private practice. Sam works closely with attorney teams and individuals in articulately and creatively illustrating practice experience, tailoring pitches and proposals to prospective clients, providing strategic practice development support to attorneys and practice groups, as well as contribute on a substantive basis to firm newsletters.
With more than 900 lawyers across 16 offices, Seyfarth Shaw LLP provides advisory, litigation, and transactional legal services to clients worldwide.
Enhancing the Sales System with Mike Scariano, VP of Sales
Mike Scariano is the VP of Sales at Neudesic, responsible for managing a $100M sales budget for all Neudesic Offices throughout the US.
He brings over 17 years of experience in the Microsoft System Integrator Partner Channel. Prior to joining Neudesic in April 2008, Mike was a Geographic Vice President for Capgemini.
Mike has a proven track record of success in exceeding sales goals, growing client relationships and expanding the skills of his sales team.
At LMA 2024 Part 2: Navigating the Data Revolution: Insights from Holland & Knight’s, Jason Kennedy
This podcast features Jason Noble, Founder and Chief of Product Strategy at ikaun, and Jason Kennedy, Intelligence Solutions Manager for Holland & Knight in Nashville. In this episode, they delve into Kennedy's background transitioning from the vendor side to in-house roles within law firms, particularly focusing on legal marketing.
Kennedy shares insights into the evolving landscape of data-driven decision-making within legal marketing departments and the challenges and opportunities associated with it. He discusses his upcoming role at Holland & Knight, where he will be leading the data team to build an ecosystem for querying data and generating actionable insights for various stakeholders within the firm.
Throughout the conversation, they explore the importance of understanding firm goals, building relationships, and leveraging technology to streamline processes and enhance decision-making.
What our listeners say
This podcast cuts through the noise. Every episode feels like a masterclass in how modern firms actually win business.
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“Finally, something that speaks the language of legal and professional services without overcomplicating it. Sharp, practical, and relevant.”
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"I’ve begun to set aside dedicated time for each new episode. The insights I gain are not only valuable but also immediately applicable to enhancing our approach to proposals and enriching our client conversations."
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"The combination of captivating storytelling and strategic insights creates an experience that is truly engaging. You initially arrive for the compelling narratives, but you find yourself sticking around for the valuable insights that follow."
"What I appreciate the most is the genuine honesty. It’s not bogged down by heavy theories—instead, it features real operators who openly share what truly works in practice."
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"Each episode presents at least one insightful idea that you can readily implement in your own life. This is a remarkable find in the current content landscape, where such gems are becoming increasingly rare."
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"Ikaun's podcast truly feels like an exclusive invitation to eavesdrop on conversations that are typically off-limits. With a lineup of thoughtful and engaging guests, it delivers rich insights without any unnecessary fluff."
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FAQs
Learn more about the founders and companies, from all over the world, that I’ve had the honor of working with.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
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More compelling proposals. More wins. Fully managed, white glove delivery.
