A Podcast for Professional Services Business Development and Marketing
What sets top professional services business development teams apart? Discover the strategies, tactics, and tools they use to grow. Join Jason Noble as he interviews leading experts, sharing actionable advice for your growth initiatives, regardless of your business size or specialty.
LIVE at LMA 2025 with Roy Sexton, CMO of Vedder Price
Recorded live at the 2025 LMA Annual Conference, this episode features Jason Noble in conversation with Roy Sexton, Chief Marketing Officer of Vedder Price. Known for his charisma and candor, Roy shares why storytelling and narrative memory are the secret weapons of effective legal marketing.
He reflects on his first few months at Vedder Price, how he’s building on a strong foundation to drive innovation, and why vulnerability and humor are essential leadership tools. From attorney engagement to brand transformation, Roy’s insights are as thoughtful as they are entertaining. A must-listen for anyone navigating the evolving role of marketing in law firms.
Meet our Host
Jason Noble
Jason Noble serves as the President and Co-Founder of ikaun, an innovative platform that leverages AI for experience management tailored to law firms and professional services. With over two decades of experience in technology, he has honed his expertise in developing digital platforms, particularly in knowledge management, business development, and AI integration within the legal industry. In his role at ikaun, he leads product strategy and innovation, focusing on automating the collection of experience data to enhance marketing efforts and boost proposal success rates.
Prior to establishing ikaun, Noble held the position of Vice President at Neudesic's Digital Innovation Group for nearly 20 years. His work there emphasized SharePoint solutions, cloud computing, and business intelligence. Noble is recognized for his ability to implement effective knowledge management strategies, aiding firms in identifying expertise to elevate client service. He is also a sought-after speaker on subjects such as Generative AI in legal marketing and improving RFP efficiency.
Discover Podcast Episodes
You'll hear exclusive interviews with the world's leading business development and marketing experts.
Mastering the Legal Panel Process with Richard Crabb
New Episode! Mastering the Legal Panel Process with Richard Crabb
In an industry where innovation often faces resistance, law firm leaders are starting to recognize the undeniable impact of data-driven decision making. This week on The Pursuit Desk, we’re thrilled to welcome former Head of Commercial Management at HSBC, Richard Crabb, to explore how data and efficiency are shaping the future of law firms.
In this episode, Richard and Chief of Product Strategy, Jason Noble discuss:
- The growing role of data: Why law firms need to prioritize data to stay competitive—and how it’s transforming the way clients choose their legal partners.
- Driving Innovation and Efficiency: Learn the strategies firms are using to increase operational efficiency while boosting client satisfaction.
- Collaboration That Matters: Hear how top firms are fostering closer partnerships with clients and using collaboration as a powerful tool for growth.
- Overcoming Cultural Resistance: How firms can navigate internal challenges and foster a data-driven culture from the inside out.
Beyond the Pitch: Building Systems and Strategies to Transform Business Development in Law Firms with Mike Mellor
In this episode of The Pursuit Desk, Jason Noble sits down with Mike Mellor, CEO and Founder of 742advisors, to discuss the challenges law firms face in their pitch and proposal processes. Mike highlights how firms lose up to $450K annually due to inefficiencies, and why integrating data and proactive systems is crucial for long-term success. Tune in to learn how to navigate change, improve business development, and align strategies with your firm's culture.
The Truth About Legal Panels with Mark Bilson
The legal industry has long debated the value of client panels—do they truly guarantee work, or is there a bigger game at play?
In the latest episode of The Pursuit Desk, new Chief Revenue Officer, Mark Bilson, joins Jason Noble to break down the realities of legal procurement, panel arrangements, and what law firms must do to stay competitive.
In this episode, Mark and Jason discuss:
🔹 The 60% Surprise: Why more than half of legal work is awarded off-panel—and what that means for law firms.
🔹 Are Panels Even Worth It? Some firms intentionally avoid panel participation. Mark explains why.
🔹 The Power of Expertise: How firms can better showcase their capabilities to win business—panel or not.
🔹 The Future of Legal Procurement: What law firms must do to stay ahead in an industry where relationships and AI-driven insights matter more than ever.
What our listeners say
This podcast cuts through the noise. Every episode feels like a masterclass in how modern firms actually win business.
.avif)
“Finally, something that speaks the language of legal and professional services without overcomplicating it. Sharp, practical, and relevant.”
.avif)
"I’ve begun to set aside dedicated time for each new episode. The insights I gain are not only valuable but also immediately applicable to enhancing our approach to proposals and enriching our client conversations."
.avif)
"The combination of captivating storytelling and strategic insights creates an experience that is truly engaging. You initially arrive for the compelling narratives, but you find yourself sticking around for the valuable insights that follow."
"What I appreciate the most is the genuine honesty. It’s not bogged down by heavy theories—instead, it features real operators who openly share what truly works in practice."
.avif)
"Each episode presents at least one insightful idea that you can readily implement in your own life. This is a remarkable find in the current content landscape, where such gems are becoming increasingly rare."
.avif)
.svg)
"Ikaun's podcast truly feels like an exclusive invitation to eavesdrop on conversations that are typically off-limits. With a lineup of thoughtful and engaging guests, it delivers rich insights without any unnecessary fluff."
.avif)
FAQs
Learn more about the founders and companies, from all over the world, that I’ve had the honor of working with.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.
.svg){kind=spacer}
More compelling proposals. More wins. Fully managed, white glove delivery.
