In 2024, marketing and business development teams are spending more time responding to more RFPs but winning less and the costs are significant:  from substantial hard costs that impact profitability, to the opportunity costs of spending insufficient focus understanding client needs because too much time is needed searching for duplicative responses and past work.

How can marketing and BD improve their win rates while also improving the profitability of each pursuit?

We invite you to join this webinar with ikaun Co-Founder and Chief of Product Strategy, Jason Noble; Calibrate Operational Excellence Consultant, Jason Kennedy; and Integreon Executive Vice President, Global Creative and Business Solutions, Murray Joslin for for a panel discussion on the recently released results of the ikaun 2024 RFP Impact Report on Marketing and Business Development Professionals.

In the session, the panel will share this fresh data,  including the workings behind current RFP win rates and quantifying those costs, to providing real business solutions that improve efficiencies by up to 90% and how to deliver the work clients actually want.