This week’s episode of The Pursuit Desk features Chris Spann, Senior Marketing Manager, brand expert, and content contributor at Perks.
Perks│Channel is a leading incentive and loyalty marketing company that provides services and software to help our clients engage with their indirect channel and ensure channel partner and customer effectiveness. With a listing on the salesforce appexchange and a global user base exceeding 5 million users, Perks│Channel takes the guesswork out of channel incentives and loyalty programs.
Time stamps and topics covered:
1:00 Chris’ career background
3:13 Getting into marketing at Perks
4:45 How PerksWW divides up the marketing department, and the tools Chris uses to enable digital marketing
6:30 How PerksWW and Chris has evolved sales enablement
8:38 Marketing and creating content related to the buyer’s journey
10:00 How PerksWW handles demand generation
10:35 What is the typical workflow for the creation of a proposal
12:05 Lessons learned from PerksWW proposal process
13:30 Adding a personal touch to proposals
15:38 Creating a questions library to build better RFPs
19:40 Enabling the sales team to become better sellers with ikaun
21:30 Building and using proposal templates
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AI-Powered Co-Authoring
ikaun transforms the RFP and proposal process by leveraging AI to generate firm-branded, client-ready proposals in minutes. By intelligently reusing past responses and ensuring consistent messaging, it significantly reduces manual effort while improving win rates.
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