Experience Management
Generative AI and Reducing the Costs of RFPs on Marketing Teams
This article originally appeared in Legaltech News, here. Everyone knows that requests for proposals put a lot of pressure on law firm marketing departments, but just how much can be surprising when you start putting numbers to it. On average, firms spend about 46 hours on any particular RFP or 4738 hours per year…
ikaun Releases Results of the 2024 RFP Impact Report for Marketing and Business Development Professionals
IRVINE, CA – (January 25, 2024 ) – ikaun, the AI-powered, world class experience management platform for law firms and professional services organizations, today announces it has released the results of the company’s 2024 RFP Impact Report for Marketing and Business Development Professionals (the “Report”). The Report demonstrates that RFPs redirect marketing teams away from…
Reinventing Professionals: Using Generative AI to Improve Marketing and Business Development Outcomes
Using Generative AI to Improve Marketing and Business Development Outcomes On his most recent podcat, Ari Kaplan spoke with Jason Noble, the Co-Founder and Chief of Product Strategy at ikaun, an experience management platform, powered by artificial intelligence. Ari and Jason discussed how law firm marketing and business development professionals should incorporate generative AI into…
Law Journal Newsletters: Selecting Best of Breed Solutions for Better Business Outcomes
This article originally appeared in Law Journal Newsletters, here. Why Experience Management? Firms, on average, respond to 103 requests for proposals annually, spending about 46 hours per response, which translates to 4738 hours per year on RFP response, 394.8 hours per month, or 98.7 hours per week. And the number one, most…